Wanda Whiteley – Founder and editor-in-chief

Wanda WhiteleyWanda has worked for over 20 years in the publishing industry. After starting out in children’s publishing at Penguin, she moved to adult book publishing. For 12 years she was a Publishing Director at HarperCollins where she selected and shaped hundreds of projects for the marketplace. She is an independent consultant for Writers and Artists, and her blog is published on their site. As a writer, Wanda has collaborated on two memoirs:  Streetkid, which spent 20 weeks in the top 10 of the Sunday Times’ non-fiction bestsellers list in 2005; and Marmalade and Machine Guns, published in August 2012.

John Carter – Associate editor, adult fiction and business books

John CarterJohn Carter has degrees in English from the Universities of Seattle and Edinburgh. He divides his time between thriller writing and brand-marketing consulting. His business writing has appeared in publications such as Marketing, Marketing Week, and Campaign. He has worked in advertising agencies for over 20 years and past clients include Hodder, Pearson, Disney, and the Literary Review.


Sara Starbuck – Associate editor, adult and children’s fiction

Sara StarbuckSara has spent over 15 years in the publishing industry. At Hodder & Stoughton she commissioned popular and saga fiction before moving on to work in literary agencies. She has worked with many household names, including Joanna Trollope, Robert Goddard, Sharon Doghar and Nick Hornby. Sara is author of two children’s novels featuring The Dread Pirate Fleur: The Ruby Heart and Hangman’s Noose, and a memoir, Breakfast Epiphanies.